Bernice Chao 趙涵 is a highly accomplished creative leader, currently serving as Chief Creative Officer at Aster and previously held the same position at TDW+Co. As a speaker and author, Bernice authored "The Visibility Mindset," the first career advancement book for the AAPI community, recognized as an Amazon Best Seller and five-time award winner. In 2021, Bernice founded Asians In Advertising, a global non-profit organization supporting over 7,000 members through scholarships and mentorship programs. With extensive experience at leading agencies such as R/GA, Zambezi, and David&Goliath, Bernice has a proven track record of creating innovative campaigns for high-profile clients including Google, Under Armour, and Amazon. Educationally, Bernice holds a Bachelor of Fine Arts from ArtCenter College of Design and serves as an adjunct professor in Marketing at Loyola Marymount University.
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