Maha Hanfi is a B2B tech marketing leader and AI evangelist with a passion for combining strategy, analytics, and creativity. Currently serving as the Marketing Director at Astera, they lead branding, digital marketing, and lead generation initiatives aimed at democratizing AI. With a solid foundation in business analytics, strategic planning, and performance marketing, Maha excels at transforming data into actionable insights that drive growth and optimize marketing efforts. Their diverse background includes roles in marketing management and business analysis, where they have successfully implemented strategies to enhance lead generation and revenue growth. Maha holds a Bachelor of Business Administration from the Institute of Business Administration.
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