Barbara Gaffey

Barbara Gaffey is currently the Head of Innovation & Business Excellence at AstraZeneca, where they lead initiatives in digital transformation and customer experience. With over 20 years of experience in various commercial roles, Barbara has previously held positions such as Executive Director of Digital Customer Engagement at Medscape and Global Head of Omnichannel, Data, Digital & IT at Novartis. They possess a strong background in digital, data, and marketing, emphasizing customer obsession and team empowerment. Barbara earned an Advanced Diploma in Marketing Techniques from Trinity College Dublin and is passionate about creating better experiences in the healthcare field. In their personal time, they enjoy running, cooking, and spending quality moments with family.