Nicolas Wat is an experienced professional in digital strategy and customer engagement, currently serving as Digital & Customer Engagement Lead at AstraZeneca since January 2024. In this role, Nicolas has successfully developed and optimized over 15 omnichannel campaigns for healthcare professionals, achieving significant improvements in open rates and engagement. Previously, as Digital Initiative Owner at B. Braun Group from August 2020 to January 2024, Nicolas defined the innovation roadmap leading to the launch of five strategic digital projects and conducted comprehensive market opportunity analyses. Earlier experience includes roles in medical affairs, quality assurance, and biomedical engineering, complemented by a strong academic foundation with master's degrees in health innovation management and medical technology engineering from Sorbonne Université.
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