Norma Moreno is an expert in innovation and entrepreneurship, currently serving as the Innovation Lead at AstraZeneca Mexico, where they focus on strategic alignment and collaboration with startups in the health sector. They previously held prominent roles including Project Manager at NextiraOne and ETB, directing technology projects across Europe and Colombia. With multiple master's degrees in Digital Transformation Leadership and Project Management, along with over a decade of experience in technological project development, Norma has contributed significantly to fostering entrepreneurship ecosystems in Latin America. They also held key positions at iNNpulsa Colombia, leading national initiatives aimed at strengthening innovation and growth for various enterprises.
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