Verena Faes

Verena Faes is an experienced International Hematology Brand Director and Franchise Lead at AstraZeneca, overseeing the development of commercial strategies for hematological treatments. Previously, they held various management roles at Novartis Oncology and Sanofi Genzyme, focusing on brand management and strategic marketing in oncology and hematology. Verena earned a Bachelor’s degree in Marketing Systems from Tecnológico de Monterrey and has completed several diplomas, including in Managerial Skills and Pharmacoeconomics. Their extensive background spans over two decades in the pharmaceutical and medical sectors, emphasizing strategic planning and brand positioning.