Euan Smith

Group CEO at Astro

Euan joined as Group Chief Operating Officer and Chief Executive Officer, TV on 1 April 2020. He assumed the role of Group Chief Executive Officer on 1 February 2023.

Euan is instrumental in the rebranding of New Astro, the aggregation of streaming services, the introduction of the connected Ultra 4K UHD and Ulti HD boxes, entry into the internet service provider market with Astro Fibre, the launch of OTT platform sooka, and many more.

Euan is an established media executive with a unique skill set spanning both business and technology in media operations and in transformation. In his early career, he held roles in Unilever and KPMG before moving into senior leadership positions with Sky UK, Sky Germany and Fox in the US. Most recently, Euan operated as COO at Foxtel in Australia.

Trained at University of Birmingham (Mechanical Engineering) and Harvard Business School, Euan has led multiple step-changes across technology, operations and customer service. He helped launch HD and broadband in the UK, played a vital role in the successful turnaround of Sky Germany and was instrumental in the reset of Foxtel’s product & technology suite.



  • Group CEO

    Current role

  • Group COO & CEO, TV

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