Rafe Daniel Chwee is a seasoned marketing and advertising professional with over 16 years of experience, recognized for collaborating with prestigious brands such as CIMB and British American Tobacco. They serve as the Senior Assistant Vice President and Head of Trade & Commercial Marketing at Astro, where they manage the development of new retail outlets and enhance customer experience. Rafe's prior roles include significant contributions at CIMB, Fallout Gaming, and VMLY&R COMMERCE, showcasing their ability to create innovative marketing strategies and optimize brand performance. Rafe holds a Diploma in Hospitality & Tourism from Legend College.
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