Yuen Lai has extensive experience in sales and account management within the media industry, currently serving as the Head of Sales for Sports & Agency at Astro since May 2015, after holding the position of Assistant Vice President Sales. Prior to this role, Yuen accumulated significant expertise at Astro Radio Sdn Bhd from September 2008 to April 2015, where positions included Senior Account Executive and Account Executive in Radio Sales, focusing on integrated advertising solutions. Early career experiences included roles at Sistem Televisyen Malsysia Berhad and Natseven Sdn Bhd (NTV 7) in acquisition, content management, and scheduling. Yuen holds a Bachelor of Communications degree in Radio and Television Broadcasting from University Putra Malaysia, achieved between 2001 and 2003.
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