Alicia Bell

Alicia Bell is an accomplished marketing professional with over 20 years of experience in brand management and digital marketing across various sectors, including software, cybersecurity, and financial services. Currently serving as the Director of Brand & Digital Marketing at Asure Software, Alicia oversees corporate communications and multi-channel marketing for a publicly traded HCM SaaS company. Prior roles include Director of Marketing at Worksoft, where Alicia executed strategic marketing programs and drove significant increases in web traffic and lead generation. Additionally, Alicia has built marketing functions from the ground up in companies like Critical Start and Baker Hill, emphasizing brand identity, content strategy, and digital marketing execution. With a strong foundation in communications, Alicia holds a B.A. in Corporate Communications from Southern Methodist University.