Alexa Hoffman is an experienced art director and graphic designer with a strong background in creative development and branding. With a Bachelor's degree in Advertising and a Bachelor of Arts in Music from the University of North Carolina at Chapel Hill, Alexa has held various positions, including Floor Staff at Triangle Rock Club, Host at Firebirds Wood Fired Grill, and Graphics Team Member at the UNC School of Media and Journalism. At Mediant, Alexa contributed significantly to the company's brand identity and executed design projects, including print and digital collateral. Currently serving as Art Director at Asurion since June 2022, Alexa leads the creative process for integrated marketing campaigns, focusing on aligning visuals with brand strategy and performance goals.
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