Charles Farmer currently serves as the Director of Retail Sales at ASUS, focusing on executing business strategies for both National and Regional retail customers within the Systems Business Group. Prior experience includes a similar role at Lenovo, where responsibilities encompassed sales growth across various major retailers and management of product strategies for visuals and accessories. Additionally, Farmer held the position of Director of Sales at Dell, overseeing P&L for Retail Sales on the East Coast, and worked as a Channel Sales Manager at Toshiba. Early career experience at Lenovo involved product management and marketing roles for consumer products, and prior to that, Charles served as a Senior Buyer at Circuit City. Charles holds a Bachelor of Business Administration in Business Management from James Madison University.
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