David Chang

David Chang is a seasoned digital marketing professional currently serving as the Digital Marketing Manager at ASUS since March 2023, where leadership of the Global Digital Marketing Team has led to increased business opportunities through innovative strategies. Previously, at ViewSonic, Chang was the Lead of the Global Data Analytics Team from July 2019 to March 2023, focusing on data-driven projects that enhanced brand awareness and improved resource allocation efficiency. This role followed a position as Global Marketing Project Manager for the APAC Region, where responsibilities included digital marketing strategy, media buying, and e-commerce planning. Prior experience includes roles at CyberLink as a Web Commerce Senior Specialist and Business Intelligence Specialist, and a marketing internship at IBM. David Chang holds a Master's degree in Service Science from National Tsing Hua University and a Bachelor's degree in Information Management from National Central University.