Hsi Chen

Hsi Chen currently serves as the Director of Innovation Strategy Design at ASUS, where responsibilities include leading cross-functional teams in shaping innovation and product development strategies for various product lines. Previously, Hsi held the position of Marketing Director at Aabiking, overseeing brand marketing and PR initiatives, while also aiding international cycling brands with localization in Taiwan. Hsi’s experience includes serving as a ColorWorks® Designer at Clariant, focusing on trend research and innovative design services across multiple industries. Additionally, Hsi instructed courses in graphic design, digital design, and toy design at The Art Institute of Chicago. Hsi holds a Master of Design in Designed Objects from the School of the Art Institute of Chicago and a Bachelor's degree in Industrial and Product Design from Chang Gung University.