Lara Su is a seasoned customer success and eCommerce professional with over 12 years of experience in global D2C, B2B2C, and O2O growth. Lara's career began in mobile advertising and evolved through a decade at Digital River, where they managed eCommerce solutions for clients such as ASUS, LG, and Trend Micro. Currently, Lara serves as the Sr. D2C Global eCommerce Project Manager at ASUSTeK Computer Inc., leading strategic initiatives across multiple regions and specializing in payment integration and digital platform optimization. Lara holds a Bachelor's degree in International Trade from the National Taichung Institute of Technology.
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