Michelle Chen is the Regional Marketing Head for Malaysia and Hong Kong at ASUS, where they lead marketing initiatives. They have 17 years of experience in brand, advertising, and integrated marketing, holding various roles, including Marketing Manager for Liquid Milk & Juice at Fraser & Neave Holdings Bhd and multiple Account Manager positions at Publicis and TBWA\Worldwide. Previously, they served as a Program Development Manager at Japan Tobacco International, overseeing brand and trade activation strategies. Michelle is currently pursuing education at both Limkokwing University of Creative Technology and Curtin University.
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