Primrose S.

Primrose S. has over a decade of experience in marketing, currently serving as Global Marketing Manager and Global Marketing Specialist at ASUS since February 2010. In this role, Primrose S. specializes in product marketing, focusing on audience identification through research and segmentation, as well as developing message architecture and executing integrated marketing strategies in collaboration with PR, Product Management, and sales teams. Previously, Primrose S. worked at Ogilvy & Mather from August 2006 to October 2009 as Account Manager for IBM China and Account Executive, where strategic advertising campaigns were crafted to enhance brand awareness and reshape public perception, achieving a notable 120% increase in sales volume. Primrose S. holds a Bachelor’s degree in Management Science and Marketing from National Chiao Tung University, completed in 2005.