Sofie Siegfrid

Sofie Siegfrid is an experienced marketing professional with a strong background in the technology and consumer goods sectors. Currently serving as Head of Marketing at ASUS for the Nordics since February 2020, Sofie leads the development and execution of marketing strategies for consumer laptops, focusing on brand strategy, budgeting, and forecasting. Prior experience includes roles at Jusek as Campaign Manager and Project Manager, where responsibilities involved planning and executing annual campaigns, managing media buying, and enhancing brand visibility. Sofie also gained early experience in communication at FMV and marketing initiatives with Red Bull. Education includes a degree in Media and Communication Science with a focus on Strategic Communication from Jönköping University.