Rafael Behar

Rafael Behar possesses a strong background in marketing and product management, with experience across various notable companies. At Oi/Telemar, Rafael focused on corporate marketing for mobile products, analyzing and defining offers and pricing strategies. Rafael's tenure at Atento Brasil included roles as a Go To Market Consultant, Executive Products Manager, and Digital Products Consultant. Prior to that, Rafael served as a Credit Cards Product Analyst at Itau-Unibanco, monitoring client portfolio indicators and collaborating across departments. Early career experiences included internships at Banco Rendimento, Webb, and positions at Telefonica and Multiplus SA, where Rafael developed a comprehensive skill set in marketing analysis, product positioning, and process optimization. Rafael holds a Bachelor's Degree in Business Administration from Insper and a Master's in Marketing from ESPM.