Velda Croot is an accomplished marketing and business development professional with extensive experience in leadership roles within various agencies. Currently serving as VP of Growth at Athlon since May 2025, Velda previously held the position of Managing Partner at Lewis Moberly, where notable achievements included re-establishing the agency's presence in Waitrose and leading award-winning initiatives. With a background that encompasses roles at STORMBRANDS, PB Creative Ltd, SGK, and JDO Ltd, Velda has a track record of driving agency growth and securing significant client wins across diverse sectors. A graduate of Queen Mary University of London with a degree in French, Velda also contributed as Houseparent at Bedford School and worked in business development consulting and account management in earlier career stages.
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