Evert Larooi

Chief Product Owner at Athora

Evert Larooi has a diverse work experience spanning multiple industries. Evert is currently serving as the Chief Product Owner at Athora, where they lead cross-functional teams and drives innovation through transformative projects. Prior to this, Evert was the Managing Director at Lukkien, overseeing operations from October 2021 to January 2023. Evert also held the role of Commercial & Operations Director Digital Practice at Publicis Groupe, managing Digitas - The Connected Marketing Agency - and helping global brands in their business transformation initiatives. Evert has co-founded and served as the Managing Director at Enterpire Media Group and On Friday, leading both companies in their early stages. Evert also held leadership positions at NEP The Netherlands, Entertainment One, Endemol International, I Care Producties, and Top Gear Publishing, where they showcased their expertise in content distribution, business development, and sales management.

Evert Larooi began their education at Retail Management School Leeuwarden in 1993 and completed their Bachelor's degree in Economics in 1998. Evert then pursued further education at Nyenrode Business University from 2012 to 2014, where they obtained a Master of Business Administration (MBA) with a specialization in Business/Managerial Economics.

In addition to their academic qualifications, Evert Larooi has also acquired various certifications in the field of commerce and technology. These certifications include being a Certified Expert in Magento Commerce from Adobe, obtained in February 2021, and an Adobe AEM 6 Business Practitioner certification, obtained in January 2018.

Furthermore, Evert has obtained several certifications from major companies in the entertainment industry. Evert became an Amazon Video Partner and a Hulu Content Contribution Partner in August 2014. Additionally, in March 2014, they obtained the Google Play TV/Film certification from Google and became an Xbox Video Partner through Microsoft. In September 2013, Evert achieved the iTunes Certified Encoding House certification from Apple. Lastly, in May 2013, they became a Netflix Preferred Vendor.

Overall, Evert Larooi has a diverse education history, including both academic degrees and various professional certifications in the fields of business, technology, and the entertainment industry.

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