Janneke B.

Customer Journey Expert

Janneke B. is a seasoned professional in customer experience and marketing with extensive experience across various organizations. Currently serving as a Customer Journey Expert at Athora since February 2025, Janneke has previously worked as a Marketeer at KNHB, aiming to enhance sports enjoyment in the Netherlands. At ArboNed, from December 2020 to September 2023, Janneke held several roles, including Project Manager for a new phone system and Customer Experience Specialist, focusing on improving customer experience maturity. Prior experience includes Sr. Marketingspecialist at Van Lanschot and various marketing and product roles at ABN AMRO Bank N.V., where Janneke developed customer propositions and marketing strategies. Educational qualifications include a degree from HU University of Applied Sciences Utrecht, a Coach Practitioner certification, and multiple Scrum certifications.

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