Carla Schmidt is a Product Manager with over 12 years of experience in retail, focusing on product mix strategies, purchasing, pricing, and commercial implementation in the construction, hardware, beauty, and pharmaceutical categories. Currently, Carla leads purchasing and product management at ATIKA, ensuring competitive offerings aligned with business strategy while optimizing processes. Previously, Carla held various positions at companies such as Sodimac and Merck Group, where they excelled in sales planning, financial controlling, and business intelligence. Carla holds an MBA and a degree in Industrial Civil Engineering from Pontificia Universidad Católica de Chile, alongside additional certifications in sales and marketing. Always seeking new challenges, Carla is passionate about innovating in the industry and creating sustainable value.
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