Federico E.

Federico E. is an accomplished marketing professional with extensive experience in digital marketing, eCommerce, and strategic business management. Currently serving as Vice President of Digital Marketing at Atlantis Bahamas since September 2025, Federico previously held roles including Vice President of eCommerce at Balfour & Co and Senior Director of Digital Commerce at Namasté Laboratories, where notable achievements included a 180% increase in conversion rates. As the Founder of ACS, Federico has driven performance improvements through technology optimization and analytics. Past positions also include impactful roles at Karisma Hotels & Resorts, Swatch Ltd., and Carrefour, showcasing a consistent track record of enhancing sales, optimizing customer experiences, and implementing successful digital strategies. Federico holds an MBA from Universidad de Los Andes and degrees in Marketing and Advertising, eCommerce, and English from esteemed institutions.