Christopher McMichael

Christopher McMichael is currently the Head of Impact Pillar at ATLytiCS. Prior to this, they were a Senior Data Analyst at Starr & Associates from May 2016 to January 2020. Christopher was also previously employed as a Marketing Strategic Analyst, Pricing Analytics at CAN Capital from May 2014 to May 2016.

Christopher has been recognized for providing superior analytical insight used to drive tactical pricing decisions and initiatives. Christopher led the development of a Customer Lifetime Value model that is used company-wide to drive pricing strategy. These key responsibilities are critical to the CAN Capital’s bottom line growth.

Christopher McMichael has a MS in Commerce from the University of Virginia with a focus in marketing and management. Christopher also has a BA from the University of Virginia in psychology with a leadership minor. In addition, they have a certification from Tableau Software in Tableau Desktop Qualified Associate.

Christopher McMichael reports to Andreea Popescu, Co-Founder. Christopher McMichael works with Rodi Tountcheva - Head of Custom Projects, Melissa Ngamini - Head of Education, and Michelle Cross - Head of Finance.