Bel Tay

Bel Tay is a marketing professional with extensive experience in various roles across multiple companies. Currently serving as a Marketing Campaign Executive at Atome since September 2024, Bel previously held the position of Senior Marketing Executive at Fave from October 2023 to September 2024. Other notable experiences include Product Marketing at ByteDance, focusing on B2B marketing for the ByteHouse Cloud Data Platform, and Regional Marketing for Maybelline at L'Oréal. Bel has also worked in trade marketing at Fonterra and in marketing and content strategy at Pencil Sword, addressing both B2B and B2C clientele. Earlier career experience includes a customer service role at the Central Provident Fund. Bel holds a Bachelor of Arts and Social Science with Honours from the National University of Singapore, majoring in Communications and New Media, as well as completing a student exchange program at Penn State University.