WELCOME TO SKIING
Atomic was born in the Austrian Alps in 1955. Founder Alois Rohrmoser handcarved race skis that would give an edge to the most successful athletes of that era. The brand’s modern-day headquarters are still located in the Pongau Valley, just five kilometers from Rohrmoser’s original workshop. This history and heritage continue to be the foundation of Atomic’s identity, from the early days of handmade wooden skis to the skis that grace the tops of World Cup podiums and remote peaks around the world today. 

SKIED AROUND THE WORLD
The manufacturer designs and produces skis used by some of the top skiers in the world across every discipline. From World-Cup racing to the X-Games, Nordic to Ski-mountaineering to the most demanding backcountry-skiing objectives, skiers like Mikaela Shiffrin, Hermann Maier, and Chris Bentchetler have all trusted their careers to Atomic. In turn, these and many other elite skiers provide feedback from the highest levels of competition and performance to help guide R&D and innovation at Atomic, thereby shaping and guiding the focus of the brand.

WE ARE SKIING
Today Atomic employs around 1000 people at their Pongau Valley headquarters. Here, they produce over 400,000 pairs of skis each year. For more than 65 years the brand has been synonymous with skiing, and each member of the Atomic family continues to contribute to that identity. From R&D to marketing professionals, to pro athletes and the craftsmen who leave the finishing touches on each product, each person lives and breathes the sport of skiing. 

Atomic is a company founded by a skier, and continues to be a brand for skiers, by skiers.

Sports

Atomic

Atomic's headquarters in Altenmarkt im Pongau, Austria

This department focuses on the design and improvement of products related to alpine skiing and racing.

Product Development

This department focuses on strategic marketing initiatives, market management, and sales support to drive engagement and growth.

Marketing Department

This department focuses on building and promoting the brand identity and reputation of the organization.

Brand Management

This department oversees the creation and development of visual concepts and designs for various projects.

Design Department

This department focuses on promoting and developing marketing strategies for alpine sports products.

Alpine Marketing

This department focuses on managing and coordinating marketing and sales strategies across multiple channels for the Nordic region.

People (4)

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Other teams

Marketing Department

Brand Management

Design Department

Alpine Marketing

Omnichannel Marketing