Delivering Smarter, Faster, Accountable Media

We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter: We use our clients’ data to drive growth.

Faster: We have media, data and creative production under one roof to deliver an agile advantage.

Accountable: We demand that we are accountable to our
clients’ business growth.

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology.

Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media.

Advertising

Marketing

Media & Entertainment

Atomic 212º

Atomic 212º's headquarters in Sydney, Australia

This department focuses on overseeing and enhancing performance across various initiatives and teams.

Performance Management

This department is responsible for managing and optimizing planning and trading operations to enhance business efficiency and profitability.

Planning and Trading

The Performance Team at Atomic 212º specializes in leveraging data to drive clients' business growth through precise and effective media planning. By utilizing a performance mindset, they integrate media, creative, data, and technology to optimize campaigns for maximum return on investment, ensuring that both brand awareness and performance marketing are strategically balanced.

Performance Team

The Account Management team at Atomic 212º is responsible for fostering and maintaining strong relationships with clients, ensuring their business objectives are met through tailored media strategies. This team coordinates between internal departments such as media, data, and creative production to deliver integrated marketing solutions that drive client growth. They are accountable for clients' business success, utilizing data insights and human expertise to optimize media planning and execution.

Account Management

The Planning and Trading Team at Atomic 212º is responsible for developing and executing data-driven media strategies that effectively balance brand and performance media. By leveraging regression-based media planning and human insights, they optimize media investments to ensure accountable growth for clients. This team manages programmatic buying and trading activities, ensuring campaigns are agile, efficient, and aligned with clients' business objectives.

Planning and Trading Team

This department focuses on managing and executing media strategies across various digital and traditional platforms.

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Other teams

Planning and Trading

Performance Team

Account Management

Planning and Trading Team

Media Operations