Peter Barber is an entrepreneur and executive who is the founder and CEO of ZeroMile Holdings and the co-founder of U Farm Singapore. They were co-owner and CEO of ComCrop from 2017 to 2025, a venture focused on feeding the Singaporean community with home-grown, pesticide-free leafy greens and providing meaningful employment to local senior citizens, people with disabilities and disadvantaged individuals. They served as Chief Executive Officer of ATOMOS in 2025 and previously held leadership roles at Blackmagic Design, Apple, and Digipost Singapore.
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