Amanda Mitchell is currently the Director of Wireless Growth at AT&T, where they focus on driving engagement and retention for wireless and broadband customers. Prior to this, Amanda held various roles within DIRECTV, including Senior Manager of Customer Journey Marketing and Manager of Email and SMS Marketing, where they significantly contributed to revenue growth through innovative marketing strategies. Amanda also participated in the Playbook Future Leader program with the Black Executive CMO Alliance to prepare for advanced leadership roles. Their earlier experience includes coaching figure skating at the Dr Pepper Star Center and performing as a dancer for the Dallas Mavericks. Amanda is pursuing an MBA from Southern Methodist University and has a Bachelor of Arts from Princeton University.
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