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Archer Thomas

Director – CX Strategy, Broadband

Archer Thomas possesses extensive experience in customer experience (CX) strategy, particularly in the telecommunications sector. At AT&T, roles included Director of CX Strategy for Broadband, where leadership was provided to a team focused on enhancing customer advocacy and product value, and Director of Omnichannel CX Strategy & Go To Market, overseeing the design and integration of cross-channel product initiatives. Prior experience includes roles in operations and consulting, with significant contributions to strategy and team leadership in various organizations. Archer Thomas holds a Bachelor of Applied Arts & Sciences in Marketing and Information Technology from the University of North Texas.

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