Barb Butters is an experienced Principal Business Strategist specializing in Generative Artificial Intelligence at AT&T. They have a strong background in the telecommunications industry, focusing on Go-to-market strategy, product marketing, and customer experience. Previously, they held roles such as National Communications Manager and Sr. Product Marketing Manager at AT&T, where they led significant projects that enhanced customer service and product offerings. Barb is currently pursuing a Master’s degree in Customer Experience at Rutgers University and has completed an Executive MBA at Cornell University, among other professional programs.
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