• AT&T

BM

Barbara McFadden

Channel Marketing Manager

Barbara McFadden possesses extensive experience in marketing and communications, with a notable career at AT&T from 1991 to 1999, where roles included Marketing Communications Manager, Chief of Staff, and Channel Marketing Manager. Responsibilities included developing collateral standards, managing stakeholder negotiations, facilitating processes for the Marketing Vice President's office, and implementing strategic marketing initiatives to enhance partner engagement and revenue growth. Prior experience as a Major Account Manager at Western Union involved selling communication solutions to Fortune 1000 companies and executing strategic account plans. Academic qualifications include a Bachelor of Science in Marketing from Pennsylvania State University.

Location

New York City Metropolitan Area, United States

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