Bobby Taylor is a passionate analytics leader with over 15 years of experience in uncovering value-adding business opportunities. Currently serving as a Senior Manager of Sales & Marketing Analytics at AT&T, they partner closely with digital marketing and sales teams to deliver actionable insights and business intelligence solutions. Bobby has a strong background in digital analytics, having led various reporting and analytics teams across consumer and B2B verticals, and possesses extensive expertise in platforms such as Adobe, Google, Excel, Tableau, Business Objects, and SQL. They hold a BBA in Business Information Systems from the University of West Georgia.
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