AT&T
Crystal Melby is an accomplished leader in digital customer growth and marketing, currently serving as Assistant Vice President of Digital Customer Growth at AT&T since February 2025. Prior to this role, Crystal held significant positions at Nike as Senior Director and Global Head of Nike Direct and Marketplace Portfolio from June 2021 to February 2025, and at Wells Fargo as Senior Vice President of Marketing Innovation & Personalization from September 2019 to June 2021. Other notable experiences include senior leadership roles at T-Mobile, Amazon, GiftCertificates.com, and Cox Communications, contributing to marketing and customer experience across diverse sectors. Crystal's educational background includes an Executive Leadership program and a Digital Transformation program from Stanford University, along with a Master's degree in Communication from the University of Nebraska at Omaha.
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AT&T
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AT&T Inc. is a telecommunications, media, and technology services company headquartered in Dallas, Texas within the Whitacre Tower. Their business is separated into three segments: Communications, WarnerMedia, and Latin America. More specifically, their products include Wireless devices, 5G devices, Internet & Fiber, AT&T Business, Public Sector & FirstNet, Disaster Recovery, and Technology & Innovation. They are within the top three largest mobile telephone services in the US. AT&T's communication segment consists of mobility services, business wireline, and consumer wireline services. Their mobility division provides nationwide wireless service and equipment. The business wireline division provides advanced IP-based services, traditional voice, data services, and equipment to business customers. Lastly, the consumer wireline division provides internet, broadband fiber, and legacy telephony voice communication services to their residential customers. AT&T's WarnerMedia segment distributes, develops, and produces feature films, TV, gaming, and content in physical and digital formats worldwide. Their content is distributed through basic networks, DTC (direct-to-consumer), theatrical, TV content, and games licensing. Other notable divisions are Xandr advertising and Otter Media Holdings. AT&T's Latin America segment provides wireless services and equipment in Mexico. Most recently, they have led the charge in the 5G wireless network. The strive to become the best broadband provider by utilizing the most transformative technology yet along with their multi-gig internet footprint. Today, AT&T's 5G technology reaches more than 255 million people across 16,000 cities and towns in the US. Cricket Wireless, Pacific Bell, Southwestern Bell, nextel, SBC Global Services, and Leap Wireless are a few of the noteworthy companies AT&T has acquired during their operations.