Crystal Melby

Crystal Melby is an accomplished leader in digital customer growth and marketing, currently serving as Assistant Vice President of Digital Customer Growth at AT&T since February 2025. Prior to this role, Crystal held significant positions at Nike as Senior Director and Global Head of Nike Direct and Marketplace Portfolio from June 2021 to February 2025, and at Wells Fargo as Senior Vice President of Marketing Innovation & Personalization from September 2019 to June 2021. Other notable experiences include senior leadership roles at T-Mobile, Amazon, GiftCertificates.com, and Cox Communications, contributing to marketing and customer experience across diverse sectors. Crystal's educational background includes an Executive Leadership program and a Digital Transformation program from Stanford University, along with a Master's degree in Communication from the University of Nebraska at Omaha.