Ella Martins is a seasoned analytics professional with extensive experience in both the biotech/pharmaceutical and entertainment industries. Currently serving as a Principal and Senior Manager in Customer Experience Analytics at AT&T since April 2013, Ella has led initiatives applying Hadoop Big Data analytics to enhance customer experience and optimize campaign strategies. Previously, from June 2006 to April 2013, Ella was a Senior Manager at Amgen, specializing in Marketing Science for Oncology and Nephrology, where notable contributions included the development of innovative targeting techniques and predictive models to improve promotional effectiveness. Ella's academic credentials include a Master of Science in Biostatistics from UCLA and a Bachelor of Science in Statistics from the University of the Philippines.
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