Jamal A.

Jamal A. is currently the Lead Marketing Manager for Video Retention Strategy at AT&T, where they manage financial and operational analytics to drive insights into video strategy performance. Previously, they served as Director of Marketing Advanced Analytics at DIRECTV, establishing a team focused on enhancing data-driven decision-making and uncovering significant cost savings. Jamal earned a Bachelor of Arts degree from the University of California, Los Angeles, and has held various analytical roles across organizations such as DIRECTV, Herbalife Nutrition, and Time Warner Cable. With a strong focus on data analysis and business strategy, they have consistently sought to optimize retention and improve operational efficiency.