James B. Routh is an experienced business development leader and marketing strategist currently pursuing a Bachelor of Business Administration in Marketing at Dallas Baptist University. From 2021 to the present, James has led initiatives in broadband strategic responses at AT&T, authoring over 32 proposals totaling more than $1.4 billion in spending. They have excelled at optimizing processes, enabling cross-departmental collaboration, and solving complex strategic issues to drive impactful outcomes. James’s previous roles include positions in product development, marketing management, and customer experience, demonstrating a strong ability to increase sales and improve operational metrics.
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