Jay Riedl has extensive experience in data management and analysis across various sectors. Notable roles include Alias Manager at Microsoft Database Marketing Services, where responsibilities included ensuring the quality of a vast marketing database and providing technical assistance to colleagues. In roles as Business System Analyst at the Washington State Department of Retirement Systems and eBay Enterprise, Riedl modernized financial systems and managed client integrations for email marketing platforms, respectively. Additional experience as a Database Marketing Analyst at Captaris focused on campaign analysis and audience targeting, while work as a Web Analyst at ZAAZ emphasized optimizing website performance for Microsoft clients. Currently, as Web Analytics Project Manager at AT&T, Riedl leads projects to enhance clickstream tagging and KPI reporting, employing Agile methodologies and technical documentation to support analytics efforts.
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