Jian Wu

Jian Wu is a Lead Marketing Research Manager at AT&T, where they have worked since 2008, focusing on both qualitative and quantitative research to enhance product portfolios and improve customer experience. Their extensive background includes previous roles as Senior Consultant at CFI Group and Senior Marketing Research Manager at Bellsouth, as well as Marketing Research Manager at UPS. Jian holds a Ph.D. in Sociology from the University of Nebraska-Lincoln, earned in 1995. With a proven ability to collaborate across teams, Jian drives consumer-centric strategies and synthesizes data into actionable insights.