John Forbes is a results-oriented consumer insights, marketing, and strategy professional with twenty years of extensive experience in fast-moving consumer-focused industries. Currently, as Lead Manager of Consumer Insights, Competitive Intelligence, and Media Performance at AT&T, Forbes focuses on improving customer experience and driving revenue growth for Cricket Wireless, contributing to its rise from 4.5 million to over 12 million subscribers. Previously, Forbes held various marketing research and legal roles, including serving as Manager of Marketing Research at Cox Communications and as an Attorney specializing in bankruptcy law. Forbes holds an MBA from the University of Pittsburgh and a JD from Georgia State University College of Law.
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