Lauren Cader is a highly experienced marketing professional with over two decades at AT&T, currently serving as Lead Marketing Manager within the Cross Sell Acceleration Team and previously for Mobility Postpaid Retention Offer Strategy and U-Verse Retention Offer Strategy. Lauren has led multiple teams responsible for the development and execution of retention strategies, demonstrating significant impact through sophisticated segmentation, targeted trials in digital spaces, and strategic initiatives that have saved the company millions. Recognized as a High Potential Leader multiple times, Lauren possesses a strong background in financial planning and analysis from a previous role at Webhire and as a Business Manager at Massachusetts General Hospital. Lauren holds an MBA in Marketing and a B.S. in Business Administration with dual concentrations in Finance and Organizational Behavior from Boston University.
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