Mac Salmon is a seasoned professional with extensive experience in data analytics and insights. Currently serving as a Principal Analyst and Lead Data & Insights Manager at AT&T since December 2020, Mac specializes in analytics engineering, ETL processes, and utilizing tools such as Python, SQL, Azure Synapse, and PowerBI. Previous roles include Senior Business Analyst at Meredith Corporation, Senior Analyst at FleishmanHillard, and various positions at Hill+Knowlton Strategies, where responsibilities included real-time social media performance analysis and reporting to senior leadership. Mac's career began as a Research Assistant at Syracuse University, contributing to the development of a course on urban dynamics. Mac holds a Bachelor’s degree in Policy Studies and Economics from Syracuse University's Maxwell School.
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