Nick Oliver is a Principal of Experimentation and Digital Strategy at AT&T, specializing in conversion rate optimization and growth marketing. Previously, Nick held roles as a Digital Experience Category Manager at The Exchange and Sr. Ecommerce Merchandiser at JCPenney, where they focused on enhancing online performance through data analysis. With experience as a Web Marketing Growth Manager at Intuit and Sr. Digital Optimization Analyst at Southwest Airlines, Nick has honed skills in A/B testing and customer journey analysis. Currently pursuing a Bachelor of Business Administration at The University of Texas at Dallas, Nick continues to leverage their extensive background in the digital retail industry.
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