Nihar Shah is a seasoned digital and retail executive with over 20 years of experience in driving top-line growth and managing P&L across both physical and digital channels. Currently serving as the AVP of Digital Performance & Strategy at AT&T, Nihar previously held leadership roles at Samsung Electronics America and Deloitte, where they demonstrated expertise in consumer growth and strategic operations. Nihar's educational background includes a BS in Finance and Computer Information Systems from Indiana University Bloomington and an MBA in Finance and Strategy from The Ohio State University Fisher College of Business. Nihar also contributed to industry growth as a board member of the DFW Retail Executives Association from 2017 to 2023 and as a mentor at RevTech Ventures from 2018 to 2025.
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