Olga Serna

Olga Serna is an accomplished Senior Marketing Manager at AT&T since May 2007, specializing in the design and execution of multi-tiered experiential platforms for the brand in the northeast region, with collaborations involving high-profile partners like the Tribeca Film Festival and the New York Yankees. Previously, Olga served as an Account Supervisor at Relay Worldwide, where responsibilities included managing client relationships and profitability for Coca-Cola and Cingular's sports sponsorships aimed at the US Hispanic market. As Account Director at Experiencia, Olga was instrumental in developing integrated sponsorship and promotional strategies for McDonald's Hispanic portfolio. Olga's career also includes a role as Marketing Manager at Tribune - Hoy Newspaper, contributing to the launch of Chicago's first daily Spanish-language newspaper, and experience with the U.S. Soccer Federation and Cardenas Fernandez and Associates, focusing on Hispanic events marketing. Olga holds a degree from Loyola University Chicago.