Serena Lee is an accomplished professional in customer experience strategy, analytics, and eCommerce, with extensive leadership experience across major companies such as DIRECTV and AT&T. At DIRECTV from 2013 to 2016, Serena served as Sr. Manager, Customer Experience Strategy & Insights, focusing on enhancing customer experiences for 18 million subscribers. In various roles at AT&T, including Director of eCommerce and Lead of Digital Customer Growth, Serena developed and executed multi-channel strategies, fostering cross-functional collaboration to support online transactions and customer retention. Previous experience at Xandr included directing Client Success Management and overseeing innovative advertising and marketing strategies. Serena holds an MBA in Marketing & Consulting from the University of Southern California and a BS in Psychobiology/Business Administration from the University of California, Los Angeles.
This person is not in the org chart
This person is not in any teams
This person is not in any offices