Uday Sativada is currently a Principal System Engineer at AT&T, responsible for coordinating and developing tag governance and data collection for the company's Marketing Enablement Technology & Analytics. They manage analytics deliverables using various technologies, ensuring data quality and stability while driving digital content analytics solutions for research and product development teams. Prior to AT&T, Uday held various roles at Aricent and A-1 Technology, working on web analytics and software development initiatives. Uday earned a Bachelor’s degree in Computer Applications and a Master’s degree in Computer and Information Sciences from Andhra University.
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