York Cheng combines an analytical mindset with a strategic outlook to understand consumers and identify revenue opportunities. Currently serving as the Lead Pricing Manager at AT&T since 2021, York previously worked as a Senior Analyst in Commercial Insights at Princess Cruises, where data-driven insights influenced strategic business decisions. York’s earlier roles include a Mechanical Engineer at BAE Systems, supporting fighter jet programs, and a Compliance Engineer at Comair Rotron, where they obtained safety certifications for industrial products. York holds an MBA from the University of Southern California and is currently pursuing another MBA at Alliance Manchester Business School.
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