Jeff Zifrony is currently the VP of Strategy & Analytics at Attain, where they focus on building the future of marketing intelligence. Previously, they held the position of Senior Director, Strategy & Analytics at Attain and also contributed to quantitative roles at Allstate from 2014 to 2017. In addition to their industry experience, Zifrony served as a Guest Lecturer at Indiana University - Kelley School of Business from 2019 to 2023, and led the US Advertising Research function at X from 2022 to 2023. They worked as a Manager of Advertising Research at Twitter from 2017 to 2022, showcasing a strong background in analytics and research.
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